Privacy Policy
OnlineStore24 — Privacy Policy
Operated by M&V Euro Commerce B.V. (Netherlands)
Last updated: 30 June 2026
M&V Euro Commerce B.V. ("we", "us", "our") operates OnlineStore24 across multiple domains including www.onlinestore24.eu and www.online-store24.com, serving customers in the European Union and worldwide. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase through our Services.
1. Personal Information We Collect
- Contact details — name, billing address, shipping address, phone number, email address
- Financial information — payment card details, transaction information, payment confirmation
- Account information — username, password, preferences and settings
- Transaction information — items viewed, added to cart, purchased, returned or cancelled
- Communications — information included in messages you send us
- Device & usage information — IP address, browser type, device identifiers, pages visited
2. How We Collect Personal Information
- Directly from you — when you create an account, place an order, or contact us
- Automatically — through cookies, analytics tools, and similar technologies
- From service providers — including Shopify, payment processors, and logistics partners
- From third parties — including marketing and advertising partners
3. How We Use Your Personal Information
- Order fulfillment — processing payments, fulfilling orders, arranging shipping, handling returns
- Account management — creating and maintaining your account, sending order notifications
- Customer support — responding to your inquiries and resolving issues
- Marketing — sending promotional emails and displaying relevant advertisements (you may opt out at any time)
- Analytics & improvement — understanding how customers use our website via Google Analytics 4
- Security & fraud prevention — detecting and preventing fraudulent or illegal activity
- Legal compliance — complying with applicable laws and responding to legal requests
4. Cookies and Analytics
- Technical cookies — essential for the website to function (cart, session, login)
- Functional cookies — remember your preferences and settings
- Analytical cookies — we use Google Analytics 4 (GA4) to collect anonymized data about how visitors use our website across all our domains. No personally identifiable information is sent to Google Analytics. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Marketing cookies — used to show relevant advertisements on third-party platforms
5. How We Share Your Personal Information
- Shopify — our e-commerce platform provider
- Payment processors — to securely process your transactions
- Shipping and logistics providers — to fulfill and deliver your orders
- Google — for analytics via Google Analytics 4 (anonymized data only)
- Marketing partners — to deliver relevant advertising
- Legal authorities — when required by applicable law
We do not sell your personal information to third parties.
6. International Data Transfers
We operate globally and your personal information may be transferred to and processed in countries other than where you reside. For transfers outside the EEA, we rely on the European Commission's Standard Contractual Clauses or adequacy decisions.
7. Your Rights
- Right to Access — request a copy of the personal information we hold about you
- Right to Correction — request correction of inaccurate information
- Right to Deletion — request deletion of your personal information
- Right to Portability — receive your data in a portable format
- Right to Object — object to processing for marketing purposes
- Right to Withdraw Consent — where processing is based on consent
EU/EEA and UK customers have these rights under GDPR (Regulation 2016/679). To exercise your rights, contact us at [email protected].
California residents may have additional rights under CCPA/CPRA. We do not sell personal information.
8. Data Retention
We retain your personal information for as long as necessary to provide our Services and comply with legal obligations. Order data is typically retained for 7 years in accordance with Dutch tax and accounting law.
9. Children's Privacy
Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children.
10. Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on our website and update the "Last updated" date.
12. Contact & Complaints
M&V Euro Commerce B.V.
Posthoornstraat 11, 3011 WD Rotterdam, The Netherlands
KvK: 99544733 · VAT: NL869033967B01
Email: [email protected] · Phone: +31 10 890 6612
Monday – Friday: 09:00 – 17:00 CET
EU customers have the right to lodge a complaint with the Autoriteit Persoonsgegevens: www.autoriteitpersoonsgegevens.nl